TaylorMade Golf Bag Designed for the “Champion Golfer of the Year”

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In the world of golf, major championships tell the story of the year. Player’s legacies become characterized by their performance in the clutch and how they battle back from devastating loss. A major victory is a career milestone for any golfer and an accomplishment that solidifies their place in history (not to mention the hefty paycheck and playing exemptions that come with it).


To commemorate these four annual major tournaments, TaylorMade’s accessories and design teams take a detailed look into the history of each event as well as the heritage of the course to develop custom-designed golf bags for professional staff players. From the Masters through the PGA Championship, TaylorMade Tour players can be seen on-course with special edition golf bags—each new bag with its own story to tell.


When I begin the process of designing major championship staff bags, I start with the course: where it's located, it's history, and any iconic features it may have. It’s important to connect with the course to ensure that the concept for the design always relates back to the story of the location itself.”

                                 - Dennis Kennedy, TaylorMade Production Designer




Delving into the history of the course—specifically the architect’s approach to the clubhouse design—it was clear that there was a heavy art deco influence. As a result, Dennis focused in on that unique styling to bring out subtle elements calling back to Royal Birkdale. Sharp lines and repeating geometric patterns characterize art deco, so the design team kept this concept in mind as they began to map out this year’s custom golf accessories.


With the Open Championship (or “British Open” as it is sometimes referred, to the distaste of golf purists), there is an especially rich history that needed to be tapped into as well. To accomplish this, TaylorMade’s design team knew that they wanted to infuse the golf bag with iconography relating back to this year’s host country (England) as well as the broader union that shares the Open Championship’s rotating schedule (United Kingdom). Taking all this inspiration into consideration, Dennis created a mood board with patterns, images, and ideas to reference as he began to flesh out the design.


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However, when creating new golf accessories, it isn’t always as simple as creating a compelling design that looks good on paper.


When designing golf bags, you have to take a look at the silhouette as well. Depending on the bag style, you'll have different shapes and areas to work with. All of that needs to be factored into the overall layout and look.”


Using the bag’s existing contours to his advantage, Dennis employed a clean and clear reference to England’s St. George’s Cross with the prominent red and white colorway as well as by embroidering the flag itself onto the bag’s top pocket. Further enhancing the overall design with art deco patterns, the red sections include discreet geometric patterns that add a textured, tonal look to the golf bag.




Honing in on every distinct feature, no detail was left untouched. As seen in the staff bag design layout (below), every zipper pull, every button, and every stitch was carefully considered before going into production. 


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But it isn’t until you open up the bag that the full payoff is revealed… Each pocket’s interior lining consists of Union Jack flag designs to commemorate each country within the United Kingdom that plays host to the Open Championship on a rotating schedule.




While these golf bags are specially created for TaylorMade’s PGA TOUR and European Tour athletes, a short supply of Commemorative Edition Major Championship staff bags and FlexTech stand golf bags are on sale at TaylorMadeGolf.com while supplies last.


Whether you’re in the market for a Tour staff bag, a customized stand bag, or a unique piece of golf history, TaylorMade’s 2017 Major Championship golf bags are the perfect accessory to celebrate one of golf’s greatest events.




2017 Major Staff Golf Bag: http://taylormadegolf.com/Major-Staff-Bag/DW-LOC46.html


2017 Major Stand Golf Bag: http://taylormadegolf.com/Major-Stand-Bag/DW-LOC47.html





Photo Gallery:

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Chris Edwards
Copywriter — TaylorMade Golf

Even as an American I can give credit where it's due.. That's a good looking bag! I like the pocket linings


Wow! What a good quality. I love the design and color combination. Thanks for sharing this.