TaylorMade Technology Index

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Community Manager

TAYLORMADE TECHNOLOGIES

 

METALWOODS

 

Twist Face

In 2018, we have once again uncovered a new frontier of driving potential with Twist Face technology in the new M3 & M4 drivers. Twist Face presents a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golers a tangible competitive advantage.

 

Utilizing a revolutionary new face curvature, Twist Face delivers a corrective face angle on off-center hits, engineered to reduce sidespin and produce straighter shots. Twist Face provides more loft in the high-toe and less loft in the low-heel to produce more consistent spin where golfers commonly mis-hit.

 

TaylorMade has over 500,000 shots in our swing database (of real golfers) that calculates swing path, angle of atttack, loft, impact location, and launch conditions. Based on this data, we observed that high-toe shots have a tendency to land left of the target line. Similarly, low-heel shots tend to land right of the target line. Twist Face helps counteract this tendency to produce straigher shots with greater consistency.

 

Hammerhead Slot

Our new Hammerhead slot in the 2018 M3 & M4 drivers creates a massive sweet spot that enhances ballspeed and forgiveness across the entire face. The reinforced outer portions of the slot allow for a lighter, more flexible face, while the center portion of the slot increases ballspeed on low-face strikes, dropping unwanted spin for more distance.

 

Y-Track

The new Y-Track adjustable weight system in the M3 driver is a simple and intuitive way to move weight and personalize ball flight for draw/fade/high/low trajectory. Unlike previous driver weight tracks, the Y-Track offers a completely connected track system that allows for unrestricted movement of 22g of mass (two 11g weights). The back portion of the "Y" provides forgiving draw and fade options. Splitting the weights provides the ultimate in forgiveness.

 

 

Loft Sleeve

Our Loft Sleeve technology gives golfers a simple way to change the clubhead orientation with respect to the shaft, thereby changing the loft. A simple rotation of the Loft Sleeve system allows you to choose from 12 distinct settings that make incremental changes in the lie and the loft/face angle. M1’s Loft Sleeve gives the average golfer easy and “clean” adjustability without needing the services of a club fitter. The below chart is a guide to show the performance effect of each of the 12 Loft Sleeve settings.

 

4 degree sleeve (+/- 2 degrees)

 

     

Lie

Spin

Face Angle

 

 

1

HIGHER +2°

 

 

10.5

11.5

12.5

14

58

600

4°  Closed

2

 

10

11

12

13.5

57.25

450

3°  Closed

3

 

9.25

10.25

11.25

12.75

56.5

225

1.5°  Closed

4

STD LOFT

8.5

9.5

10.5

12

56

0

Square

5

 

7.75

8.75

9.75

11.25

56.5

-225

1.5°   Open

6

 

7

8

9

10.5

57.25

-450

3°    Open

7

LOWER -2°

6.5

7.5

8.5

10

58

-600

4°    Open

8

 

7

8

9

10.5

58.5

-450

3°    Open

9

 

7.75

8.75

9.75

11.25

59.25

-225

1.5°    Open

10

UPRIGHT LIE

8.5

9.5

10.5

12

60

0

Square

11

 

9.25

10.25

11.25

12.75

59.25

225

1.5°  Closed

12

 

10

11

12

13.5

58.5

450

3°  Closed

 

T-Track 

Incorporating the saved weight from the lighter multi-material construction, the 2017 M1 driver features a total of 27 grams in adjustable weight in front and back sliding tracks, known as a T-Track. This track enables golfers to personalize the driver for their individual swing and make adjustments to achieve their ideal ball flight. The front track can be moved left or right to promote a draw or fade bias. Additionally, the back track can be moved front or back to promote maximized speed (front) or higher launch with more forgiveness (back). And with the 13mm of additional length in the back track of the 2017 model, golfers experience 64% more front-to-back CG movement for even more personalization than the original M1.

 

GEOCOUSTIC Engineering

When any golfer hits a shot, the first thing they will notice is the sound of the golf club. When a club sounds good, the golfer will associate that with a club that feels good. In order to create the ideal sound with the M1 and M2 drivers, we incorporated an advanced internal rib structure to improve the sound. In order to achieve a crisp sound that is more metallic sounding than a typical composite driver, our engineers worked to activate more of the high frequency sounds with the proper amplitude and duration to achieve the pleasing sound and feel that players desire at impact.

 

Massive Sweet Spot

By utilizing the weight saved from the Carbon Composite Crown and moving it down to the sole, we’ve been able to move weight back and low, which is key to increase the Moment of Inertia (MOI) of the club. M2 driver features a COR area above 800, so when you mis-hit it, ballspeed is protected. When MOI is combined with Inverted Cone Technology and the new Speed Pocket, you have one of the most forgiving drivers we’ve ever created in M2.

 

Aerodynamics

At TaylorMade, we take aerodynamics very seriously. We do a significant amount of wind tunnel testing, computational fluid dynamics, and robot testing to validate the aerodynamics. What we’ve found is that by shaping the crown and adding a little bit of radius transition from the face of the crown before dropping it rapidly after the center of the crown, we were able to design a crown that delivers the aerodynamics but also offers the low CG platform that works in combination with the crown.

 

 

 

 

IRONS

 

SpeedFoam

SpeedFoam is a flexible urethane foam inside the hollow-head construction of P790 irons. The flexible nature of this foam is important because it allows the face to flex for speed and forgiveness. However, the presence of SpeedFoam also works to support the face, which allowed our engineers to design a thinner, faster face that delivers increased ball speeds. The foam also dampens vibrations in the head to produce the crisp sound and feel that golfers crave.

 

Face Slots

Face Slots improve performance by increasing face flexibility from heel to toe, which results in preserved ball speeds, improved consistency, and enhanced forgiveness across the face. 

 

Ultimately, the combination of Speed Pocket technology (sole thru-slot) and Face Slot technology delivers greater consistency on off-center hits, whether your strike is low, high, heel, or toe.  

 

 

Speed Pocket

This Speed Pocket is a slot in the sole of the iron that increases face flexibility and preserves ball speed on strikes below center, thereby increasing launch angle, improving carry distance potential, and enhancing the forgiveness of the club.

 

Ultimately, the combination of Speed Pocket technology (sole thru-slot) and Face Slot technology delivers greater consistency on off-center hits, whether your strike is low, high, heel, or toe.  

 

 

360° Undercut

The 360° Undercut technology consists of an ultra-thin topline thickness of 1.2mm with optimally placed topline stiffening ribs. The 360° undercut improves performance by lowering the iron’s center of gravity, and the optimally placed topline ribs provide added stiffness to improve the sound and feel at impact without compromising performance. 

 

 

 

 

Chris Edwards
Copywriter — TaylorMade Golf
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